Like free dresses.
Why else would SJC have stepped out at a showbiz bash with - horror of horrors - the price tag still attached to her monochrome dress?
Unless it was sooooo expensive that she wanted us all to know that she can afford more than Primark and New Look these days.
Although judging by her reaction, I'm thinking it's the former, rather than the latter.
Sarah Jane is currently filming the new series of 'The Xtra Factor', following Caroline Flack's departure from the presenting role.
Let's hope she's better at that than getting dressed by herself, eh?