US-based brand Hudson's Bay was forced to pull a line of t-shirts with said slogan (and a zero calorie nutrition label) from a recent collection following outcry on Twitter.
- Samantha Cambridge (@MsSamCam) June 24, 2014
"We truly value our relationship with our customers and take their concerns seriously and we recognise that many took offense to the item," the brand said in a statement.
"In this particular instance, while we respect the designer's art, due to the overwhelming response and the sensitivity of the matter, we made the decision to promptly remove the t-shirts from our stores and from thebay.com."
Kate's quote isn't the healthiest, most inspiring thing she's ever said nor does it do much for a healthy body image - but translating this into a fashion piece was always going to spark outrage on some level and Hudson's Bay has definitely got the brunt of it.
Sauve's official statement said:
"Like all of my designs, it's a glorified warning, an ode to the farcicality of the fashion industry and the obsessives that surround it.
"My sincerest apologies to anyone that I have offended with my designs. I believe wholeheartedly in my work, however, and I can't apologise for that."
Hudson's Bay has now scrapped the collection completely.
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