Arsenal have unveiled their new 2014-15 Puma kit.
Marking the first non-Nike Gunners strip in 20 years, it kick-starts the German sportswear company's new partnership with the FA Cup winners.
Sticking with the traditional red and white home kit, Arsenal have also unveiled a yellow away strip and a blue third kit with a button down collar. The blue and lime green Future Cup kit will be worn by Arsenal away from home in Cup competitions, including the UEFA Champions League and FA Cup.
Each of the kits has a unique design drawn from the core values PUMA identified as being the essence of Arsenal. These values inspire the Future, Forever, Victorious story that underpins the PUMA and Arsenal campaign, Stronger Together.
Arsenal's new deal with Puma and new kit launch is one of the most highly anticipated kit launches on years. Over the past few months, pictures have been leaked online and the new kit has even popped up for sale in in China.
Arsène Wenger, Manager of Arsenal said, “This is a big day for Arsenal. It is the start of our new partnership with PUMA and everyone here is extremely happy with how things are developing. We like the performance innovations PUMA is creating for our playing and training kits and we have real confidence in the support they will give us as our technical partner. Today is a landmark in our club’s history as we look ahead to the upcoming season.”
Arsenal will receive £30m a year for five years from the German firm, who will debut in the 2014-15 season. In October last year former Arsenal striker Theirry Henry was pictured wearing an original Puma shirt for a photo alongside current Arsenal players Olivier Giroud and Bacary Sagna, as well as Olympic gold medallist Linford Christie.
Bjoern Gulden, Chief Executive Officer for PUMA said: “Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we’re proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA’s credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact.”