SPORT

West Ham United's New 'London' Crest Slammed By Supporters

10/07/2014 14:06 BST | Updated 10/07/2014 14:59 BST

West Ham United are the latest club to suffer a backlash after revealing a design for their new club crest.

The club launched an online poll to seek supporter feeling on the proposed design of an updated crest, which would be used from the 2016-17 season.

Seventy-seven per cent of respondents are in favour of updating the club crest however the reaction on Twitter has been overwhelmingly negative.

west ham new crest

The majority of supporters seem to be unimpressed with the proposed redesign

The new crest would coincide with the club's move from Upton Park to the Olympic Stadium in Stratford.

west ham crest

The current West Ham crest features the iconic Boleyn Castle

However, the proposed design has been derided by supporters angered by the inclusion of "London" on it below the two irons.

west ham new crest

How West Ham plan to evolve the club crest

The iconic Boleyn Castle, a symbolic feature on the badge for decades, has been discarded in favour of a "bolder, cleaner and more vibrant crest".