Singer Lana Del Rey threw on a wedding dress and strutted around in front of a soft focus lens for the music video for her new track 'Ultraviolence'.
Just two months ago, Lana sang at the rehearsal dinner for a little event called the wedding of the century (AKA Kim Kardashian and Kanye West's big day) but now she's pulled on a wedding dress of her own for her latest music video.
The video, shot in a focus so soft it looks like someone smeared Vaseline all over the camera lens, sees LDR dressed in a low-cut 1960s-style bridal gown, complete with a dreamy lace veil and teamed with a bunch of white and purple flowers.
She makes her way through a pretty wooded clearing to eventually find herself all alone at the alter. Humph, bleak.
Aside from the jilting the video is everything bride-to-be dreams are made of and even had us taking down marriage notes. We should probably mention that he hasn't put a ring on it yet, but a girl can get to planning already, right?
When it does come round to your very own big day and the all-important dress, "you don't have to compromise on style or look just because you don't have a big budget, there are so many beautiful, on-trend things available" says Lucy Richards, director of UK merchandising at David's Bridal, the go-to bridal shop with an extensive range of wedding dresses and bridal accessories including lines from Zac Posen and Vera Wang.
Check out our top picks of 10 wedding dresses that won't blow your budget (and are all under £300!) below... And read more of Lucy's top tips here.