Tenerife has been throwing off its package holiday and Brits abroad image to unveil a new boutique weekend getaway side.
Away from Playa de Las Americas and Los Cristianos, there's whale watching, star gazing, subtropical forests and art museums to distract you, as well as the beaches and Mount Teide, the volcano that dominates the island.
With a new Jet2 flights starting from Glasgow to the Canary Island, and good weather year-round, it's time to head off the beaten track and discover Tenerife's hidden chic.
Starter for 10: Tenerife
If you'd rather get completely away from it all, head to the quieter northern coast, to the Hotel San Roque, a converted 18th century mansion in the fishing village of Garachico with just 20 rooms, all decorated in minimalist style. Rooms cost from around £115. Book with www.i-escape.com
Head to the south west coast for the best chances of seeing these incredible marine animals in their natural habitat.
As the sun sets in the park, you'll start to see the first glimmers of stars, and after an hour, the sky sparkles like a Christmas tree, letting you see as far away as to Neptune. As well as taking your own picnic blanket and telescope, there are organised excursions with experts to help you tell the Great Bear from the Plough. Astroamigos runs tours for small groups.
The park itself is a World Heritage Site, so half the fun is enjoying the changing scenery, from sunbaked villages at the start, past Alpine-style flowers, through red rocks which wouldn't look out of place on the surface of the moon to the crater at the top. There's jeep safari excursions in the park and a cable car runs to the peak itself, although there's now a limited number allowed, so you have to apply for a permit from the office in Santa Cruz – email email@example.com at least seven days in advance or turn up in person. And if you're feeling fit, you can also hike up the path, around six hours round trip. Without a permit, you can still head to the viewpoints part way up for an incredible vista across the island to the sea.
Or take a walk along La Punta del Hidalgo footpath to the cave houses of Chinamada. The old aboriginal village still has people living in the cave homes, and the route takes you from the Chinamada Chapel through a steep ravine, to the Roque de Los Dos Hermanos above La Fajana Beach for views of the Anaga coastline.
For more suggestions, visit Tenerife Tourism's website
Or head to the new gourmet restaurant El Cenador at the Iberostar Grand Hotel El Mirador in Costa Adeje, which serves local recipes with a sophisticated twist. And to really blow the budget, it has to be Tenerife's Michelin-starred restaurant M.B at the Abama Golf & Spa resort in Guia de Isora near the island's west coast.
Make a start at the Casa del Vino based in a 17th century Canarian farm. Owned by the government and home to the Museum of the Vines and Wines of Tenerife, it's a good starting point to learn more about the island's five wine denominations – and try them, of course. Choose from 12 different wines, as well as locally produced cheese, nuts and honey. A tasting glass costs around £1.
And in La Orotava, La Casa de los Balcones is one of the island's best handicraft complexes, specialising in metalwork, as well as information on how it's produced. La Orotava itself is one of the island's loveliest towns, near to Tenerife's banana plantations, so it's worth spending a few hours admiring the old centre before heading to the quiet black sand beaches nearby to relax.
Containing one of Europe's best photography collections, as well as local surrealist Oscar Dominguez, there's regularly changing modern art exhibitions where you could find anyone from Henry Moore or Warhol. Entry costs around £4.50.
Easyjet flies from London Gatwick to Tenerife, with returns costing from £59.98. Jet2.com is launching new non-stop flights from Glasgow to Tenerife on April 1, operating twice a week with price starting from £56.99 one-way including taxes. Flights are available to book now. The airline also flies from Belfast, Leeds Bradford, Blackpool, Manchester and East Midlands airports.
Car hire is available at the island's main airport, Tenerife Sur. Avis offers car hire from around £45 per day.
For more information on the island, visit www.webtenerifeuk.co.uk