You know when you see a gorgeous low back dress but have to wonder what the hell you'd do with your boobs if you actually bought it? Well, according to Ultimo you needn't worry anymore.
As modeled by face of the brand Abbey Clancy, meet the brand's latest creation - the low back plunging bra.
The company, owned by entrepreneur Michelle Mone, developed the design after discovering men believe a woman's back is the sexiest part of her body after her cleavage.
In a poll of 2,000 guys, Ultimo found 35Slideshow-188787Slideshow-122653%