Businesswoman, TV star and mum-of-two Karren Brady is a busy woman. And like many women who juggle a career and motherhood, she has had her fair share of feeling guilty.
But now Alan Sugar's sidekick in the upcoming series of The Apprentice has said enough is enough – and has called on working mums to end the guilt.
In an interview with the Evening Standard, the 44-year-old mum to Sophia, 17, and 14-year-old Paolo, said: "Guilt is a thing that holds most women back.
"And I would like to say to these women, 'If you roll your movie on to when your children are teenagers, you will see that - yes, you didn't drive them to hockey practice or whatever - but you gave them other strengths.
"You showed them how to be independent, that you get what you want if you work hard and that it's important to have self-respect'.
"It's an important message to say to people, 'Go out to work. Your kids grow up fine'."
West Ham United vice-chairman Karren, who is married to former footballer Paul Peschisolido, added: "I've got two bright, good kids and it's because of me. It's not because of the nanny who drove them to school and back. It's me who puts my moral stamp and guidance on my kids."