When it comes to hitting the beach this summer your quilted leather backpack, chic cross-body bag and even the clear boxy clutch just won't cut it.
Big handles and multiple pockets/zippers are also key - you literally want to throw everything in and haul it over your shoulders before you make for the beach.
Spending a fortune is only recommended if you really want something you can carry every season and that works beyond your holiday destination.
The Topshop x Ashish PVC backpack with multi-coloured LED light trim is a pricey £350 but you'd never lose sight of your shades, keys, iPhone and get to feel like a total trendster.
Bold brights and kooky prints are fun, as are slogans and motifs - especially if you're colour blocking your swim gear.
We're loving the Indigo beach shopper from Adidas.co.uk (£33) and Julien Macdonald's zebra print beach bag available at Matalan (£12).
Take a look through our pick of 10 fabulous beach bags for your favourite style. Leather, pleather, PVC, laser-cut, cotton and straw - we've got it all covered.
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