Despite their millions and global fame, the more we hear about the Beckhams the more they seem, well, normal.
David, especially, comes across as someone who doesn't realise he is one of the most well-known people on the planet.
He treats his family, friends and neighbours with the same down-to-earth matter-of-factness as any 'ordinary' dad – and other celebrities as if he feels privileged to be in their presence.
Perhaps it's all an act – a cunning PR façade to champion Brand Beckham. But we don't think so. To us, he's an ordinary bloke who happens to very talented, very rich and very famous.
Take the way he keeps his children grounded. During wife Victoria's catwalk show at New York Fashion Week on Sunday, the 38-year-old proudly bounced toddler Harper on his knee – while she picked her nose!
Then so bowled over by the occasion was he, that he did what any of us would do in similar circumstances – and took a Felfie (that a Family Selfie _ I've just made that up!).
Two-year-old Harper sat comfortably on his knee in a little dress with her hair in a top knot and her big brothers Brooklyn, 15, Romeo, 11, and eight-year-old Cruz looked dapper in their suits as they sat a couple of seats away from Anna Wintour, the British editor-in-chief of American Vogue.
And if there was ever any doubt about how proud he is of his kids, Becks is never back at coming forward with compliments for his clan.
Asked at the weekend which of the boys will be a hit with the ladies, Becks said: "I think they are all going to be. The boys are all good-looking, polite, have great manners, are very fun-loving and so I think they're all gonna be ladykillers."
But his nice-guy normalness isn't all just an act for the media, as was revealed by his former neighbour Adrian Weale in the Mail.
He lived a few doors down from the Beckhams for a brief period while they were looking for a more permanent family home in London.
Apart from all the 'Bentleys, Range Rovers and Audis' parked all over the road, and the odd paparazzi hiding in various bushes, he revealed that 'the interesting thing about having the Beckhams as neighbours was how nice they were'.
Both are early-risers, apparently, and big fans of playing in the park with the local kids.
Adrian said: "The Beckhams bought a mobile basketball hoop and a small skateboard ramp; combined with our spring-loaded cricket stumps and a parking barrier that doubled as a tennis net, this left most sporting bases covered.
"As word spread, increasing numbers of small children turned up in their Chelsea, Arsenal and Manchester United shirts to take part, and some of the games got quite big."
They were also incredibly polite, and David didn't even complain when a dog bit him.
Adrian added: "He said to the little monster: 'Aren't you sweet?' before it nipped his hand and jumped up to lick his face. It can't have been a pleasant experience as she had just been chewing a dried tripe snack, which smells like manure. But he smiled as if nothing had happened."
As for Victoria, she's a 'wonder to behold' and so glossy that 'she must be visible from space'.
More surprising, though, is her smiliness.
Adrian said: "I can refute the myth that she never smiles; she does. She also waves cheerily at her neighbours and their children."
There you have it, the proof: super-minted – but dead normal with it.