A billionaire dad has laid down a challenge to men of the world: "Persuade my gay daughter to marry you and I'll give you £78 million."
The not-very-PC (to say the least) Hong Kong property magnate Cecil Chao said he will fork out the astronomical amount if a suitable suitor can win his lesbian daughter's heart and persuade her to end her nine-year civil partnership.
(I've already divorced my wife and booked my plane ticket. Sorry, dear, it was nice knowing you!).
Chao is already well known for trying to end his daughter Gigi's union with Sean Eav because two years ago he offered £39 million (HK$500 million) to someone who could convert his daughter.
But as no man has taken up the challenge he has now doubled that amount.
Perhaps time to take a hint, no? The girl is not for turning!
Chao said: "I don't want to interfere with my daughter's private life. I only hope for her to have a good marriage and children as well as inherit my business."
But this fresh attempt at a financial sweetener has left 33-year-old Gigi 'distraught'.
She told the South China Morning Post: "I don't think my dad's offering of any amount of money would be able to attract a man I would find attractive.
"I would be happy to befriend any man willing to donate huge amounts of money to my charity Faith in Love, provided they don't mind that I already have a wife. Third and lastly, thank you daddy."
Gigi married Sean in a ceremony in France in 2012, though same-sex marriages are not recognised in Hong Kong.
She has taken her father's behaviour in her stride, previously telling a newspaper she believed it was an indication of how much he loved her.
But she has repeatedly asked him to stop mentioning the financial reward to the press.
The story is so extraordinary that British movie maker Sacha Baron Cohen is working on a film based on the story.
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Dad's message of love for gay son