If there's one colour to wear this summer, it's white. Not just a polka-dot here, a trim there - this season making a statement means bravely going head-to-toe in ivory.
Naturally, it helps if the sun is shining, your skin is bronzed and you've relocated to a beach house in Ibiza.
However, if your May-to-September is more Blighty-based, fear not - the Spring/Summer 2014 collections showed us all-white is not just easy but chic too. The key to looking fresh and on trend is mixing textures and layering.
Need proof this is totally doable and potentially, very glamorous? Lily Allen, Coco Rocha and Heidi Klum demonstrated exactly why you should invest in this colour now with their recent sartorial successes at Cannes Film Festival.
The former was spotted making her way to the luxe Hotel Martinez on Wednesday wearing a a silk vest tucked into a floor-sweeping skirt.
Rather than being bland, Allen's clever additions of an ivory clutch, metallic blue nails and scarlet lip made the whole ensemble feel elegantly cool.
Klum also did all-white, but went a bit more Hollywood than the singer in a Versace gown teamed with Bulgari jewels at the Puerto Azul experience party.
While the supermodel looked incredible, Coco Rocha's embroidered lace suit teamed with buttoned-up shirt was surely the most stylish outfit of the night.
The smoky eye, the matte berry lip, the ear cuff - there's no denying Coco knows a thing or two about how to style out a suit. Now, if she'd just share her secret for keeping it all completely pristine...
LOVE THE RED CARPET STYLE AT CANNES? Don't miss the best dressed leading ladies of all time below: