Glee star Lea Michele will reportedly earn a cool $20,000 from Lacoste to wear the brand's clothes while she pops and drops it to headline acts OutKast, Muse and Arcade Fire.
According to The New York Daily News, some stars are actively looking for companies to splash the cash in exchange for plugging their products.
Rumour has it Breaking Bad's Aaron Paul is asking for $15,000 and at least two VIP passes, while Kate Bosworth is demanding double that.
The news comes after we discovered a thing called the Coachella diet actually exists. In the run up to the festival last year a Twitter account dedicated to "cutting for Coachella" cropped up, posting messages like: "So, if you're a fat chick & you go to Coachella, what's the point? #coachelladiet," wow!
Perhaps Coachella is more about what you look like than actual music... Sigh.
MORE ON COACHELLA? See the best reactions to the Coachella lineup announcement, including the good, bad and downright hilarious...
More:Have You Seen?
Suggested For You
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements.Learn more