In our humble opinion, when the icy winds start to whip this fair isle of ours, we have permission to crank up the cute factor.
We're not talking sugary sweet tones and sparkle overload though - we mean loading up on good-enough-to-hug layers and snuggly accessories.
Lily Cole is clearly on the same page as 'cute' is the only word to describe her outfit from Wednesday eve.
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For a night of skating at Somerset House, the flame-haired British model wrapped up against the cold in a luxe tartan poncho, a cashmere sweater and skinny black jeans. She added a cream wool bobble hat and a hot red lippy to set off her red locks. Smart thinking.
Next time you see us we'll be sporting something similar.
See more of Lily's wardrobe prowess in our gallery.