And while that's all very well and good, we don't think the promotion of getting pregnant accidentally on purpose is really the answer. Call us controversial, but surely there's a more measured response?
Watch the video here:
According to those behind the ad, it was created to, "reinforce the message that was featured in all of their campaigns to date: the power of people to make decisions.
"This ad represented a call for personal liberation and [for people] to follow their dreams. Putting a hole in a condom can be a hymn to motherhood. A symbol, a metaphor. The imagination is free to think of the consequences."
We reckon Desigual may have gotten its wires crossed here. It's confused liberation with lying to a man in order to become impregnated and turn your cute print minidress into the next big thing in maternity wear. Aces!