Flat shoes falling under the ugly/unfeminine category is a seriously old school of thought. (Spoiler: flats are taking over).
High heel-less is the 2014 footwear of choice and let's not pretend they're not the most genius invention ever.
If you really stop and think about it, the flat shoe is a revelation. Wear yours with boyfriend jeans (Topshop have a fab vintage style pair), a shirtdress with standout ankle socks or an A-line midi skirt for max results, minimum effort.
Shop our edit of 10 styles you'll love so much, you won't give heels a second thought...