The average woman spends 10 days making sure her hair looks perfect and around 15 minutes blowdrying post-shower (it's almost as bad as the amount of time we spend taking selfies!)
However, a new product has been developed which promises to 'significantly reduce' the time spent blowdrying your hair.
Is it all too good to be true? Perhaps. A tester from the Daily Mail revealed while "The Fix serum left my tips frizz free," the blow-dry itself still took just over 10 minutes, not cutting a huge amount off her usual time.
However, she did note the product itself was conveniently-sized for her handbag, smelled "like a high-end salon" and left her hair smooth for hours after without feeling greasy.
The verdict on The Fix seems to be if you're looking for something to boost your hair's natural shine and moisture without leaving a heavy or gooey residue, this could be the product for you.
If you're looking to jump out of the shower and be ready to go in under 10 minutes, you could be sorely disappointed.
Do you have any tips for speeding up blow-dry times? Share your words of wisdom with us @MyDailyUK
MORE! Want hair-styling inspiration for your post-blow dry look? Take a peek at the very best Spring/Summer hair looks below.