So this is why Holly Willoughby has been talking about bedrooms....
She showed off her new home range in a sheer polka dot cocktail dress paired with fluffy sippers and perfectly blow dried curled hair.And how cosy does that bed look? Somehow, Holly managed to resist diving straight in.
"I say a bed has to be nice for you when you're on your own, relaxing with a book and a candle, for when you're with your husband talking about your day and falling asleep and for Sunday mornings when the kids pile in and you all watch a film," she said.
With this freezing weather, we couldn't agree more.
Holly Willoughby For The Home is available at BHS. Prices start from £15 for pair of pillow cases and £35-40 for double quilt cover.
More of Holly below: