So this is why Holly Willoughby has been talking about bedrooms....
She showed off her new home range in a sheer polka dot cocktail dress paired with fluffy sippers and perfectly blow dried curled hair.
"I say a bed has to be nice for you when you're on your own, relaxing with a book and a candle, for when you're with your husband talking about your day and falling asleep and for Sunday mornings when the kids pile in and you all watch a film," she said.
With this freezing weather, we couldn't agree more.
Holly Willoughby For The Home is available at BHS. Prices start from £15 for pair of pillow cases and £35-40 for double quilt cover.
More of Holly below: