Kanye West has signed an "official, non-official, official" deal with Adidas and ended his longterm collaboration with rival brand Nike.
The rapper - who's been making headline recently for THAT 'Bound 2' music video
with Kim Kardashian
*does embarrassed face* - announced the collab on the Angie Martinez radio show earlier this week. He explained he took on the project with his daughter North West's
future in mind.
"The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much," he said. "But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family."
Yeezy has designed two sell-out trainers for Nike, the Air Yeezy and Air Yeezy II, since 2009. His third and final design, the Air Yeezy II in red, is set for release soon.
Nike haven't allowed KW any royalties from the trainer sales - citing the fact he's not an athlete, unlike Michael Jordan who receives royalties from the sales of any Nike Jordan-branded products - but it seems it will be a different tale with Adidas.