Kimberley Walsh has apparently moved on from the pop world to the fashion world and decided she was the best model to promote a piece from her new line at Very.co.uk on Monday night.
The former Girls Aloud star hosted a private dinner to celebrate the launch of the range at London's Soho Hotel, and looked fabulous in her magenta bodycon pencil dress.
She paired the frock with bow-detail stilettos and voluminous waves, as well as bronzed and beautiful makeup.
Kim's new range caters for sizes 8 to 20, and the price range starts at £29.
She took to Twitter to share what a great time she had launching VeryKimberley:
Had such a lovely evening launching my edit for @verynetwork thanks to everyone for their support