While everyone who's anyone is losing their head over London Fashion Week, we mustn't forget there's a little awards ceremony happening this weekend too. Um, hello BAFTAs!
Friday night saw those wishing to escape LFW madness and avoid Valentine's Day cliches descend upon the London Edition Hotel for the Lancôme BAFTA party.
And it was definitely the starriest soiree in the capital.
While Mary Charteris threw some serious shapes to SINGTANK's cover of 'Suspicious Minds' (that's Josephine de La Baume's band, don't you know) Lily Collin's talked her latest appointment as face of the beauty brand.
"It's an absolute honour and privilege to have been chosen to represent Maison Lancôme," she said. "I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance."
Mary, Lily and Laura Mvula - who FYI, was wearing the most incredible cream frou frou dress - hit the dance floor together, Absolut "Lip Lover" cocktails were tipped back and the merry high was sustained by yummy prawn cocktails, smoked duck canapés, beef sliders
As guests filleted out of the West London venue they were presented with a BAFTA-themed parting gift - a goody bag filled with Lancôme lipgloss, Hotel Chocolat BAFTA gong chocolates and a single red rose. Who said you need a man to treat you like a princess on Valentine's Day?