Liz Hurley has been bombarded with angry criticism over her range of leopard-print bikini swimwear aimed at girls under eight years old.
The actress and model launched the new swimwear by posing alongside children wearing the costumes.
She also used her Twitter account to post a photo of the kids' bikinis on the rails at department store Harrods, along with a link to her website.
She told her 450,000 followers: "Going somewhere hot at Easter? Check out my swim collection - brand new stock & great stuff at big discounts. Our kids collection is divine too."
Our kids collection is divine too. Here it is in the gorgeous @Harrods pic.twitter.com/QjIovnHfxV
- Elizabeth Hurley (@ElizabethHurley) April 2, 2014
Liz, 49, was immediately bombarded with angry responses, accusing her of sexualising children.
Julia Hall asked: "What ages are these kids?!" E M Grant said: "KIDS? leopard print bikinis on.... KIDS!?"
Lotte Dunstone wrote: "Triangle and side tie bikinis on little girls is not a good look. Sorry. Why sexualise them? Let them be children."
Sarah Head said sarcastically: "Leopard print bikinis for children, how delightful..."
And Lee-Anne Compton said: "I'm all for kids looking fab but looking like kids and safe in the sun."
Liz's designs include an animal-print Mini Cha Cha Bikini for ages four to nine - which sells on the Harrods website for £54.95 - and the Collette Bikini, in the eight-to-13 age range, which is described as being 'great for girls who want to look grown up'.
Campaigners have previously blasted the bikini collection as 'disturbing'.
Dr Katherine Rake, chief executive of the charity the Family and Parenting Institute, said the swimsuits put pressure on parents by attracting young girls to the notion of growing up too fast.
A spokesman for Miss Hurley has defended the designs saying they are hugely popular with parents and children.
In happier news for Liz, she Tweeted her love for her son Damian, who celebrates his 12th birthday today, along with a lovely collage of photos on her Instagram account.