And unsurprisingly, founder of the brand Charlotte Beecham's modern north-west London apartment is just as covetable and chic.Featuring a clean and sophisticated style throughout, Charlotte adds charm and colour to her home with a stunning selection of vintage finds and unique furniture.
It's clean with a rustic feel throughout. I love adding vintage pieces into clean modern spaces. My home has all sorts - New York flea finds, Ikea, Graham & Green. My favourite store is called Barnyard, it's near my Grandma's house in Surrey. It houses an eclectic mix of vintage and reworked furniture.
I think the neutral palette Parisian women wear has inspired my daily wardrobe as well as my interior style. I am constantly drawn towards clothing and objects in shades of greys, navy and black. It's hard not to be inspired by the chic silhouettes that seem to populate street corners.
Paris will remain my hub of inspiration, it's the city that inspired me to start Charlotte Simone.
You've also lived in New York. Are you rooted in London for now or can you see yourself moving in a few years?I'm firmly based in London. New York was a wonderful city that taught me how to be tough and go after what I want, but London is my home and where I plan on staying.
Bubble baths can solve a multitude of ills.
Charlotte Simone is stocked internationally, everywhere from Russia to North America. What's the most impressive interior you've visited, anywhere in the world?
FiveStory in New York is probably my favourite store interior. It's a town house located in New York's most elite quarter. It's so beautiful you just want to stroke the walls and sleep on the floor.
Flowers are my biggest indulgence.
Is there a unity between your dress sense and interior style?
The only similarity is I love accessories. Accessorising an outfit, accessorising a white room. The enjoyment still applies!
See Phoebe-Lettice Thompson's full shoot of Charlotte's beautiful apartment below...
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