My Apartment: Jaded London Co-Founder, Jade Goulden

14/08/2014 16:44 | Updated 20 May 2015

Since Jade and Grant Goulden launched their fashion brand Jaded London in 2013, it has already been worn by Ellie Goulding, Cara Delevingne, Rita Ora and Queen Bey herself.

So when Jade invited us over to have a peek around her north London apartment, we were pretty excited to see how she styles her home.

Jaded LondonJade with her brother Grant.

With bright splashes of colour and vivid patterns, the flat reflects the bold, vibrant prints on their streetwear designs which have swiftly taken the high street by storm.

How would you describe your interior style?

Fun, but also stylish. I love to play with colour and statement features such as my glitter wall in my bedroom.

Jaded London

Jaded London

Jaded designs feature boldly prints and your flat also features bright pops of colour. Do you see a similarity between your dress sense, designs and interior style?

There is a strong link between all three. I don't buy into simple and plain for interiors or clothes but find myself attracted to all things colourful and sometimes over the top.

At the moment, I'm a bit obsessed with neons and sequins - both of these have been incorporated into my AW14 designs as well as my home interior.

Where do you like to shop for interiors?

A couple of my art pieces are from a small photographers' studio on Portobello Road. My iPod boom box is from a cool store in Miami called Atrium. If I am travelling, I love finding things to decorate my home with that no one else will have. I also love to find bargains in Ikea, and Zara Home is always amazing!

Jaded London

Jaded London

How do you unwind when you return from the office, late in the evenings?

I love Girls - I could sit and watch it for hours after work to relax. Hannah and her friends are hilarious!

Where do you see yourself living in 10 years' time?

I would love to live in New York or maybe even Hong Kong, expanding the international part of the business. My dream home would be a penthouse apartment overlooking Central Park.

Jaded London

Jaded London

How does your own flat differ to the home you grew up in? The home we grew up in is situated near a golf club with lots of greenery and space. It's very different living nearer central London where you feel the excitement of the city around you.

Jaded London

Jaded London

What do you like about living in north London?

It is close to all my friends, my best friend actually lives opposite me - we take it in turns to make dinner.

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MORE! See inside all the most chic apartments and get decor tips here.


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