Asos is the UK's ultimate online shopping destination for all things fashion and beauty. As for the team behind the brand? Think bang on trend, eclectic, cool and oozing with confidence from Monday right through to Friday...
Celia Cuthbert, buying manager for casual womenswear, wears a turquoise dress from the Asos Salon Spring/Summer 2014 collection over grey skinny Asos Ridley jeans with a pair of black sandals from &Other Stories.
Inspiration comes from? "Street style is the biggest influence in fashion right now. It's real and it's how people translate the catwalk."
What kind of look really catches her eye? "Someone who can do a trend in a unique way, and it's not about money or labels, it's an attitude."
Kieron Watts, a personal stylist for Asos, wears a grey print T-shirt from the Asos x Puma S/S 2014, a double-breasted jacket from Asos menswear, flecked grey trousers from River Island, Saucony trainers, fedora hat from Asos and a Mark Thomas Taylor bangle.
Catherine Nieto, international and campaign content editor, looks stylish in this Marc Jacobs slogan tee tucked into a navy pencil skirt with black lace hem from Asos, blingy statement from Accessorize, Tibi sandals and a gorgeous pastel blue cross-body Gucci bag.
Catherine's last big splurge? "Probably the Valentino sandals I bought last year - which I will be wearing this summer. But I'm all about the sales too - I get completely seduced by it all."
Rachel Bass, personal stylist, wears a white T-shirt and yellow skater skirt from Asos with Dr. Martens and a vintage leather jacket. Think casual, grungy, cool.
The killer red lipstick is by No.7 and she has two awesome tattoos on either arm which she had done at Kids Love Ink in Deptford.
What style advice is she asked for most often? "Women always ask how to toughen up a feminine look - how to give it that edge.
"I think what's key is adding texture and always mixing up the colour of your outfit. Something black like a leather jacket will always work. I also think that less makeup is more."
What do women tend to get wrong when it comes to their style? "Trying to be too sexy, again, less is more and confidence is everything."
Tips on summer footwear? "Sliders should always be worn without socks - with is just way too California."
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