No, your eyes aren't deceiving you – that really is a pregnant BOY! Well, with a little help from Photoshop, of course.
These double-take images are being used in a new billboard campaign in Chicago in a bid to reduce teen pregnancy rates in the city.
The Chicago Department of Public Health has said it chose the pictures because it wanted to impress upon young males that teen pregnancy is not just the girl's responsibility.
The ad campaign has been rolled out this week in the city and suburbs, on transit buses, trains and billboards.
They have been placed close to local high schools where the teen pregnancy rate has recently increased, reports MyFoxChicago.
A similar campaign ran in Milwaukee last year and has been credited with helping to reduce teen pregnancy rates there.
Earlier this year a new teen pregnancy prevention ad from New York's Human Resources Administration (HRA) came under attack for using 'slut-shaming' insults to deter unwanted pregnancy.
The campaign, which launched on March 3 in bus shelters and subway stations, featured pictures of toddlers next to messages that read: "Honestly, Mom... Chances are he won't stay with you' and 'I'm twice as likely not to graduate high school because you had me as a teen."
Those ads were accused of using threats and ridicule to 'promote the difficulties of teen pregnancy,' instead of offering assistance and eduction to address what the HRA calls 'the real costs of teen pregnancy for teens and their children.'
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