Meet the Lammily doll aka the "normal" Barbie. While official Barbie manufacturer Mattel is trying to make their toy doll appeal to the modern woman by giving her a power suit, a smart phone and turning her into an entrepreneur, Nickolay Lamm has simply given his creation the body proportions of the "average" 19-year-old.
Lamm aims to raise $95,000 to begin production of the Lammily doll that has a "real" woman's proportions and which champions the tagline: "Average is beautiful."
Not only is Lammily (surely he could've come up with a better name than that?) bigger than your bog standard Barbie, she wears minimal makeup, promotes an active lifestyle and solves world hunger.
While we're certainly pleased to see there could be a more realistic doll on the toy market, can solving world hunger can ever be classed as "average"?
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MORE ON THIS STORY? Check out what happened when HuffPost Live! met the creator...