A feminist blogger has provoked outrage after she criticised stay-at-home-mothers as being lower than women who go out to work.
The post, by an American writer called Amy Glass, is titled 'I Look Down On Young Women With Husbands And Kids And I'm Not Sorry'.
Although she might be a tad regretful now after her musings went viral and caused a wave of shock-horror, pithily summed up by one commenter: "You win the dumbest opinion piece on the Internet today."
So what's it all about? Well, the row has been stirred up by Ms Glass, writing on the blog 'Thought Catalog' in the States.
She describes herself as 'Powerhouse. Lover of start-ups, big ideas and the future' and she certainly packs a punch in her views about mums who stay at home to raise their families.
She writes: "Every time I hear someone say that feminism is about validating every choice a woman makes I have to fight back vomit.
"Do people really think that a stay at home mom is really on equal footing with a woman who works and takes care of herself?
"There's no way those two things are the same. It's hard for me to believe it's not just verbally placating these people so they don't get in trouble with the mommy bloggers."
She goes on: "Having kids and getting married are considered life milestones. We have baby showers and wedding parties as if it's a huge accomplishment and cause for celebration to be able to get knocked up or find someone to walk down the aisle with.
"These aren't accomplishments, they are actually super easy tasks, literally anyone can do them. They are the most common thing, ever, in the history of the world. They are, by definition, average. And here's the thing, why on earth are we settling for average?
"If women can do anything, why are we still content with applauding them for doing nothing? "I want to have a shower for a woman when she backpacks on her own through Asia, gets a promotion, or lands a dream job not when she stays inside the box and does the house and kids thing which is the path of least resistance."
Not so much warming to her theme as getting hot under the collar, Ms Glass goes on: "You will never have the time, energy, freedom or mobility to be exceptional if you have a husband and kids. "I hear women talk about how 'hard' it is to raise kids and manage a household all the time.
"I never hear men talk about this. It's because women secretly like to talk about how hard managing a household is so they don't have to explain their lack of real accomplishments.
"Men don't care to 'manage a household'. They aren't conditioned to think stupid things like that are 'important'.
"Women will be equal with men when we stop demanding that it be considered equally important to do housework and real work. They are not equal. Doing laundry will never be as important as being a doctor or an engineer or building a business. This word play is holding us back."
Red rag to a bull? You bet.
A firestorm of reaction on Twitter blasted Ms Glass with comments like 'this is the stupidest article in history' and 'by far the ugliest thing I have ever read written by another woman'.
But the post also lit the touchpaper of a whole blaze of blog posts responding in kind to Ms Glass's unkind words, the fieriest of which is this one, written by an anonymous blogger, titled: "I Feel Sorry For Amy Glass And I'm Not Ashamed."
Mimicking Ms Glass's own prose, the writer starts: "Every time I hear a 'feminist' spout off on a topic she knows nothing about I have to fight back the vomit. Does Amy really not get it?
"First of all, getting married and having kids ARE milestones. Not everyone can do either, even fewer can do both. Well ok, let's compromise. Pretty much anyone can GET married. It's STAYING married that takes commitment and the ability to put someone else's needs above your own. Clearly divorce rates show that this is not as easily achieved as one might think.
"As for having babies, roughly half of the worlds population lacks the actual biological components, and those who do have the correct parts are not guaranteed an ability to produce a child. Add in the fact that a growing number of women abort their children and your total number of women who can successfully bring a baby to term has been significantly decreased.
"Based on your article I will assume you have been unable to do either, so maybe it's not as easy as you think."
The writer goes on: "Second, why is backpacking through Asia such a big deal? Is that supposed to be hard? How hard can it be to strap on a backpack and hike. Hell, I do that every summer. Throw me a party already.
"Getting a promotion? Landing a dream job? These tasks require hard work but not necessarily skill. Have you ever had an idiot for a boss? Yeah, getting promoted isn't exactly rocket science. You know what IS rocket science? Building a rocket for science class. Can you do that?
"Can you prepare food for people? Not just small numbers but large groups? Can you, when presented with a specific budget, go out and purchase the food and prepare the meals? I can. That makes me a chef.
"If you fell off your high horse and suffered a concussion or broken arm, would you know what to do without calling the hospital? When does a head injury need stitches? Do you know? I do. That makes me a doctor.
"Can you repair a washing machine or a dryer? Can you fix a leaking faucet or patch drywall? How about that sink that won't stop running, can you fix it? I can. That makes me a contractor and repairman.
"Can you teach another person to walk? To swim? To read? I can. That makes me a teacher.
"Those are just the tip of the iceberg. I, along with every other mom whether at-home or at-work, has developed a variety of skills you won't find in every workplace."
The blogger concludes: "You are right about doing laundry. It is not comparable to being a doctor. But being a mediocre writer isn't comparable to raising the next generation of thinkers, inventors, teachers, doctors, scientists, and innovators either. So again I ask, what do you have to offer.
"Shorter version is, tomorrow I could become a writer and replace you. It might take an hour or two to learn about what you do, but the fact is you are easily replaceable. I am not.
"You could not replace me. You don't have the skills. And when the Zombie apocalypse hits and skills other than 'writing' are necessary, you're getting left outside the fence. Try not to get eaten."
• So, all that remains to be asked, is: What do you think?