Maternity brand A Pea In The Pod made a pretty bold and exceptionally stupid statement with this ridiculously offensive garment.
The US-based retailer is selling the most offensive maternity T-shirt you'll see... probably ever. And if the slogan scrawled across the front wasn't insulting enough, the $48 (that's approximately £30 to you and me) is enough to make the skin crawl.
Since this story was originally written Destination Maternity - the parent company of Pea in the Pod - has issued an announcement in response to the now removed shirt: "At Destination Maternity, our customers are our top priority and we always value their feedback.
"We have taken immediate action to remove a T-shirt from our stores and website that was perceived as offensive. We apologise to anyone we may have unintentionally disappointed. We strive to offer products that celebrate pregnancy and are committed to supporting the health and wellness of moms-to-be and their families."
While we're still questioning why anyone would ever deem it appropriate to print the phrase "Wake me up when I'm skinny" across any piece of clothing whether it be maternity or otherwise, the brand clearly didn't understand the message it was sending out with this garment.
Let's be honest - this tee is pretty much saying, "how dare pregnant women gain weight while pregnant - who do they think they are? Gross."
We're sure A Pea In The Pod didn't mean to cause offence to the very people keeping them in business, but surely they should be promoting the joys of pregnancy rather than labelling it as nine months of wishing you were skinny?
Since the garment was spotted and caused a social media storm, the retailer has pulled the piece from its site. However, if you're all about morally questionable maternity getup this "I miss my waist" top is still available to buy.
Sigh.
Would you be caught dead in a tee like this? Tweet us your thoughts at @MyDailyUK.
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