Albert Gifford spotted the gaffe as he sat down to breakfast at his home in Shepton Mallet, Somerset. Reaching for a £1 carton of the supermarket's own brand orange juice to wash down his morning cereal, a glaring error on the packaging caught his eye.
The offending label? 'Only the best quality fruit makes the grade for our juices. We squeeze or press it only when it's perfectly ripe and at its most tastiest.'
As you will doubtless have noticed, 'most tastiest' is not grammatically correct - the construction should be either 'most tasty' or, simply, 'tastiest'. (If you failed to notice, put on your dunce cap and proceed to the corner of the classroom).
After raising the matter with staff at his local branch, who failed to share his indignation, young Albert got out his red pen and sent a 'see me' note straight to Tesco headquarters. For good measure, he also sent a sharply-worded letter to his local newspaper.
"I was so astonished by this error - especially as Tesco is such a large company - that I almost started pouring the orange juice on to my Weetabix," the budding proofreader recalled.
All of this might seem a slight overreaction to what some might consider a harmless typo, but Albert has had the last laugh - the retail giant replied to his letter, promising to smarten up their spelling.
"Our design team checks all packaging very carefully before it's used on any of our products, and we carry out regular reviews, but apparently we overlooked this mistake," a spokesman wrote to Albert. "I've told our team about this and they will correct the error when the packaging is reprinted."
However, Albert let slip that he was not motivated entirely by a desire to preserve the English tongue.
"My dad used to write letters to people and I was hoping to get vouchers for orange juice but I didn't."
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