A new law bans mums and dads from registering names for their children deemed to be "derogatory, pejorative, discriminatory or lacking in meaning."
The civil registry has distributed a list of 61 such names, including Rambo, Virgin and Sponsorship, that parents will no longer be allowed to pick for their children.
"The objective of the list is to protect children from being bullied because of their name," said Cristina Ramirez, the director of Sonora's Civil Registry. "We know that bullying can seriously affect a child's personality and the development of social skills, and we want to do what we can from our area of responsibility." As a sign of the times, the list includes technology inspired names such as Twitter, Email and Yahoo. As well as names popularised by film franchises, including Hermione, Batman and Terminator.
Before you jump to the same conclusion that we did - that this list was unnecessary as no new parent would gaze lovingly down at their newborn and think, "You remind me of a 'Burger King' or a little 'Hitler' - it's worth bearing in mind that the list was drawn up primarily from records of names registered in the past.
Ramirez said that a boy was recently named 'Juan Calzon,' which translates to mean 'Juan Panties,' and a girl was called 'Marciana,' the Spanish word for 'Martian.'
The list will be updated every few months with a view to adding new names as they arise.
"Some people are saying we are attacking the liberty of parents. We think these names attack the superior interests of the child," Ramirez told the Guardian.
The list of banned names includes:
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