Simon Cowell is not one to expose his private life to the media when he can help it, but the Britain's Got Talent judge and pop mogul has nonetheless given the press a few glimpses of his latest young star - his son Eric.
Eric is Simon's first baby with partner Lauren Silverman.
The little lad may only just have arrived, but it's clear that the pair already share a strong father-son bond. For one thing, Simon has gone all soppy on us, tweeting things like: "I never knew how much love and pride I would feel" and sharing tender snaps of family cuddles.
Check out our gallery below where you can see all the father-son moments the two have shared since Eric's arrival on Valentine's Day.