Snickers Australia got a bunch of builders to shout empowering comments at female passers-by. "What a welcome change from the usual 'alright daarrrrling'," you may well think. "How lovely of Snickers to challenge the norm and set a precedent against misogyny," you could say to yourself.
The video sees building site workers yelling our statements like: "You wanna hear a filthy word? Gender bias," and "I'd like to show you... The respect you deserve" to women on the street.
"You know what I'd like to see? A society in which the objectification of women makes way for gender neutral introductions, free from assumptions and expectations," another remarks. So far so feminist.
But then the tagline, "You're not you when you're hungry" flashes across the screen. This pretty much states their actions have been those of someone driven crazy by hunger.
Watch the ad in full here: