Looking for a new and high-tech way to ward off unwanted sexual advances? In the market for a bra that only unclasps for, like some weird Disney movie, true love's kiss? No? Well you can now buy one anyway.
While this brings into question what on earth would happen if you popped the brassiere on and never felt loved up - would you ever be able to take it off? - we guess it could be of use to someone, somewhere.
According to Ravijour the smart bra comes kitted out with a hidden sensor, which is synced up via Bluetooth to an app on the owner's phone. The app analyses heart rate, and when the wearer's heart rate hits a specified point (aka the "true love" zone) the bra unhooks on its own.
The undergarment, created, FYI, by two blokes, claims to protect women from sexual harassment but we really fail to see how one's bra staying on has any impact on unwanted sexual attention.
For more on this story check out the video below...