The Rise Of The Normcore Honeymoon

14/08/2014 16:44 | Updated 20 May 2015

Their wedding reportedly tallied at £3million and the bride commissioned a trio of designers to create lavish dresses for the big day.

There was a bizarre "golden toilet tower", an £81,000 sound system that wasn't actually used and life sized marble nudes created especially to decorate the venue.

Kim Kardashian Kanye West wedding

Yet when it came to honeymooning, Kim Kardashian and Kanye West eschewed extravagant luxury destinations for the shores of west Ireland.

Here, the couple stayed at Ballyfin Hotel and were spotted bike-riding, picnicking and even going to the cinema for a movie marathon. If Enid Blyton did post-wedding breaks...

The rise of the normcore honeymoon - a quiet holiday characterised by wholesome activities and quality time rather than cocktails and swimming with dolphins - is undeniable.

Like Kardashian and West, many UK couples are popping off to simple but beautiful locations nearby for short, laid-back romantic breaks instead of booking holidays of a lifetime.

Susannah Garcia, honeymoon expert for Mr & Mrs Smith, has witnessed the shift in what newlyweds want first-hand. She said "down to earth luxury" is in and "all-singing, all-dancing spa and white-linened, Michelin-starred dining" is out.

"Couples don't necessarily want a long-haul flight and an awkward transfer just to get somewhere remote for the sake of it – they often want to check in somewhere rural and relaxed," she said.

Ballyfin Hotel

"We're seeing more couples choosing characterful, laid-back hotels in Europe rather than reaching straight for the Maldives - places like the charming Hotel Crillon le Brave in Provence, the pristine but accessible Casa Angelina on the Amalfi Coast, or romantic and medieval Monteverdi in Tuscany."

Arifa Haque, a research and strategy manager who married in 2013, can vouch for normcore honeymoons being just as dreamy as three weeks at an opulent resort.

The 33-year-old and her husband stole away to a country cottage in Devon for a long weekend of good food and relaxation after their September wedding for 300 guests.

She said: "We loved that the cottage was so private and it really was a few days just for us. There was a boutique spa and hotel next door we used and we went to a nearby farm for afternoon tea."

Haque explained the reason they opted for a more low-key getaway was partially down to the expense of their big day, which took place at Northbrook Lodge in Farnham.

"We used up all our money, energy and resources on the wedding itself - the idea of planning a big honeymoon on top of that just seemed like more stress," she said.

Sarah Bell - who is getting married this September - echoes Haque's point of view. The 34-year-old journalist and her fiance are heading to the Isle of Scalpay in Scotland for a few days after their Eastbourne wedding.

"The thought of having to plan a big honeymoon and getting on a long flight straight after really doesn't appeal to us," she said.

"Also, I love Scotland and feel very romantic about it. The island we're going to is so secluded - there are only four buildings on it and no shops or restaurants."

She added: "We'll be able to get away from everything, go for long walks, have a beautiful view and make lovely dinners."

A break that's all about personal experience and privacy rather than extreme luxury - would you go normcore for your honeymoon? Tweet us @MyDailyUK.


For all the latest on how to plan your wedding (and stay sane) check out our weddings section.


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