If you ever need a reason why you should never take a selfie during a thunderstorm, let this couple be it.
While a news study just found that women who love a bikini selfie are "stupid" and "unattractive", it turns out these photos can also be downright dangerous - and this one taken by Luis Morales Fukutake and his girlfriend near Cancun, Mexico will make you never want to take one ever again.
A video captured on Luis' Gopro sees the couple strike a pose for a selfie while taking a dip in the ocean in the middle of a storm.
So far, so boring. But then there selfie is interrupted by a bolt of lightning which almost fries the pair of them.
Watch the video here:
The video emerged as selfie-obsessed Instagram user Triana Lavey dropped just under £9,000 on plastic surgery to ensure her face was picture perfect.
The 38-year-old had a chin implant, nose job, cheek-defining fat grafts and Botox, and now earns between £60,000 and £120,000 a month promoting big-name brands in her selfies.
No, you haven't crossed over into the Twilight Zone, this is actually a legitimate way to make money these days.
In April this year Triana told ABC's evening news programme Nightline she "hated" the way she looked in Facebook and Instagram photographs, with her "weak chin" being her main concern.
After going under the knife to look "more like a supermodel", she said: "I now have the face that I always thought that I had.
"I look like myself, but Photoshopped."