Zara Phillips is hot on her cousin-in-law Kate Middleton's heels in a bid to become the coolest royal mum.
Sure, the Duchess knows how to work a pair of Russell & Bromley post-pregnancy courts like there's no tomorrow, but Zara's laid back parenting style is certainly winning her some admirers.
The 33-year-old and baby daughter Mia were spotted on Monday cheering hubby/daddy Mike Tindall on in a spot of charity golf... Despite his unfortunate choice of trousers.
And another thing! Baby Mia is certainly giving her second cousin Prince George a run for his money in the cute stakes. Just look at those cheeks! That sun hat! Ahhh!
The day out comes after Zara got back in the saddle and competing at horse riding just 12 weeks after giving birth.
During her pregnancy Zara caused controversy, riding until she was over four months pregnant.
At the time a spokeswoman for the 32-year-old royal said: "She is being sensible about this and is listening to what doctors are telling her. She would never put her pregnancy in jeopardy."
Tamsin Kelly, editor of Parentdish, told MyDaily, "Zara is pregnant, not ill. She looks the picture of energy, health and happiness.
"She is an Olympic winning sportswoman, who is used to being active and will know what she her body is capable of doing comfortably and when she may need to take things easier. Her own mother Princess Anne continued riding up to six weeks before Zara's birth."
After taking pregnancy in her no-nonsense stride it's no surprise to see Zara back in the saddle with no sign of a sleepless night on her face or a sick rag on her shoulder.
LOVE ZARA? See how she rocked maternity wear in her pregnancy style file below.