Warner Bros is the latest in a long line of brands to be criticised and this time, the problem has been sparked by a cartoon.
Viewers have slammed the film company for its portrayal of Daphne Blake, the lead female character in the latest Scooby Doo cartoon, Frankencreepy.
As the Huffington Post reports, Daphne is left mortified when she gets "cursed" during her adventure in Pennsylvania as her body size changes from a size 2 to a size 8 (the equivalent of size 6 and size 12 in the UK.)
The depiction of Daphne as a size 8 woman hasn't exactly gone down well in the US (where the average dress size is between a UK 16 and UK 18) and parents have been left worried about the message it sends to children.
"It's sad to think that my daughter can't even watch a cartoon about a dog solving mysteries without negative body stereotypes being thrown in her face," blogger Tom Burns wrote, while on Twitter, the reaction was just as bad.
"This is so wrong. People wonder why women and also men have serious weight problems #scoobyDoo," said Assuntina Tarallo.
However, some Amazon users suggest Daphne's curse was intended to be a more positive thing.
"I actually have to defend the writers here because Daphne realized she was being superficial throughout that story," says one review.
"It added to the story in a meaningful way (it allows her to evade iron face) and the most importantly: Fred didn't notice/care and said that she "always looked good to him." I would say it was more about acceptance and not being superficial than anything."
Warner Bros have since responded to the Huffington Post to explain why Daphne "becomes bigger."
"While Daphne is at first upset by the sudden change, there is a touching moment where Fred points out that he didn't even notice a change and that she always looks great to him," the spokesperson said.
"The loss of Daphne's regular appearance is proven to be a superficial thing, and not what actually matters the most to her."
However, it still begs the question - why did Daphne's dress size have to change at all? Couldn't the "curse" have altered her hair colour or something with a little less controversy attached to it?
When there are already so many stereotypes of what the "perfect" woman should look like, young girls don't need to be bombarded with yet another negative example of body image when they switch on their favourite cartoon.
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