We're just gonna come right out with it: A man has paid £50,000 for a kiss with Elizabeth Hurley. Yes, really.
However, that's probably the equivalent of 50p to the lucky man in question, Julian Bharti, 27, who is the eldest son of a Canadian banking billionaire, Stan Bharti.
Julian was the top bidder for a smooch at Elton John's annual Woodside End of Summer party to benefit the Elton John AIDS Foundation.
It looked like Julian was rather eager about the whole thing, going in for a bit of a 'French kiss' while Liz kept her lips firmly clamped shut.
Mr Bharti is happily married to wife Christy, with whom he has three children. Apparently, she's a very understanding wife and wasn't bothered by the charity kiss.
According to the Daily Mail, Mr Bharti said: "She's totally cool with it."
Bharti runs his own mining investment banking business, Delano Capital Corp, and owns homes in Beverly Hills, Toronto, the Great Lakes and Florida.
His father is the CEO and founder of mega-business Forbes & Manhattan.
Mr Bharti happily paid the £50,000 for a kiss with Liz, 49, who was looking on top form in a clingy cream minidress, which she paired with metallic strappy heels.
Her make up was strong and smouldering as usual, and she wore her hair in sexy tousled curls.
And we have to say, Julian really does look like the cat that got the cream, doesn't he?
Other stars at the bash, held at Elton and David Furnish's mansion, Woodside, included David Walliams and Lara Stone, Ellie Goulding, Pixie Lott, and David Gandy.
According to The Sun, Gary Barlow put on a private performance, and party-goers were treated to rickshaw rides in the vast manicured gardens.
LOVE LIZ? Check out more of her glamorous red carpet style in our gallery right here: