TECH

First IPhone 6 Customers In London Experience True Spiritual Joy

19/09/2014 09:55 BST | Updated 19/09/2014 10:59 BST

Here they are: Sam Sheikh, left, and Jameel Ahmed, right, are the first people in London with an iPhone 6.

The pair were photographed at the Covent Garden store in the capital shortly after handing over a wad of cash for their new phone.

Of course equivalent customers were doing the same thing on Regent Street, at Westfield and every other Apple Store around the world, making the whole thing slightly pointless.

At least they didn't drop their phones.

iphone london

Meanwhile across the world, iPhone 6 customers poured their hearts and souls into making the experience of buying their phone something other than a straightforward commercial transaction.