TECH

Instagram Now Has Adverts In The UK

23/09/2014 09:53 BST | Updated 23/09/2014 10:00 BST

Instagram has some exciting "big news". In a press release it says it has "big ideas for the future", is focused "on delivering a small number of beautiful, high-quality photos and videos" and wants to create content "as engaging and high-quality as the experience of flipping through a favourite magazine".

Sounds great! Wait, what does this mean?

It means there are now adverts on Instagram.

The Facebook-owned image sharing website said in a statement that while it has big plans "part of making them happen is building Instagram into a sustainable business".

It said that a "handful of carefully selected brands", IE those willing to pay, would launch ads on the site including Starbucks, Cadbury, Channel 4, Rimmel London, Sony Music, Estée Lauder and Waitrose from day one.

It goes on to emphasise that the ads will be "rolled out slowly" and are "carefully selected", are "seamlessly integrated" and "high quality".

But the point is, again, there are now ads on instagram. They look like this:

Instagram Ads

James Quarles, Global Head of Business and Brand Development, said:

“People come to Instagram to express their creativity and to be inspired, and businesses have always been a meaningful part of that experience."

Translated: there are ads on Instagram.

"Our teams have partnered closely with a handful of brands who are already great members of our community in the UK to create beautiful sponsored images."

Translated: there are ads on Instagram.

"We want ads on Instagram to be as engaging and high-quality as the experience of flipping through a favourite magazine."

Translated: there are ads on Instagram, like in magazines.

“Images are fast becoming a primary way that people communicate - both the everyday and the spectacular. Our aim is to help brands create ads that feel as natural to Instagram as the photos and videos people already share and enjoy."

Translated: there are ads on Instagram.