If you're all about the military look - you'll love the selection of khaki parkas, cargo trousers and chunky ankle boots on offer. But, if you're more about the whimsy/folksy thing then the soft cashmere, aran and alpaca wool outerwear will be right up your street.
Primark has fast become more than just a destination for savvy shoppers. Its catwalk-inspired collections have given the brand definite street cred with the fashion conscious.
This high street haunt knows exactly how to rework the most wearable runway trends and the latest collection - the bags and accessories too - has it all.
Items we're loving: the yellow cocoon coat (£25), the checkered maxi cardigan (£19), the navy pinstripe jumper (£10) and the white stripe black pencil skirt (£10).
Take a flick through this gallery to see the full Autumn/Winter campaign lookbook - pick, choose and plan out your Primark ensemble right here.