Womenswear designer, Negarin Sadr, looked at 82 places in London before she picked her apartment in Marylebone three years ago; the paint job had barely been finished but she was sold.
After enduring such a mammoth quest to find The One, naturally Negarin's home is pretty special. The neutral coloured apartment is modern, chic and fresh, brightened with her own hand painted colourful artworks and her vibrant, vintage jewellery collection. A similarity is immediately apparent between the designer's home and her contemporary collections which fuse everyday luxury with a youthful freshness and timeless elegance.
How would you describe your interior style? Is there a link between your interior aesthetic and designs?
I did all the paintings in my house and usually each collection has a corresponding painting. The style of the paintings is not always the same but I do have a tendency to use a lot of saturated colours. The collections can be more pastel then the paintings but always contain at least two saturated colour. In terms of style and what period I like, usually 1960s furniture is my favourite, especially the wooden Scandinavian style.
Where are your favourite places to shop for yourself and your home?
Fritz Republic, the Conran Shop and Alfie's vintage market for inspiration.
What do you love and hate about living in Marylebone?
I love the local market, Chiltern Firehouse walking distance away and the best restaurants. The worst part is everything closes so early and there is never anywhere to take visitors past 11!
You were born in Iran, educated in New York and travel frequently with work. What's the most impressive interior or building you've seen anywhere in the world?
The Taormina Greek Theatre. This is a theatre made in 300 BC which makes it older than the Coliseum. It is in front of the sea and you can imagine how the Greeks wanted to really feel emotions during the theatre whilst watching the Greek tragedy.
How do you relax when you return from the studio?
I usually watch House of Cards or the news but recently the news has not been relaxing at all and can actually stress me out more sometimes. Seeing my friends and family at the end is always the most relaxing time to take my mind off work.
Where do you seek inspiration for styling your home and for your designs?
Magazines, architects' homes, museums, art exhibitions, VINTAGE FAIRS!
Can you describe your dream home?
I love the Frank Lloyd Wright water fall house and I dream of having something similar one day. For me it is the perfect combination between organic and superficial meeting at their best.
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