As a mum-of-four, Victoria Beckham knows the benefits of a cuddle.
So when she visited South Africa this week in her new role as a UN International Goodwill Ambassador, it was only natural that her maternal instincts would move her to give comfort to a tiny baby.
The 40-year-old was in the deprived area of Soweto on behalf of the UNAIDS campaign and her the Elton John AIDS Foundation.
She Tweeted a photo of herself holding the baby and referred to the work the EJAF had done removing the HIV virus from unborn babies while inside their infected mothers.
Victoria wrote:
'In the last 3 years @ejaf have helped over 60,000 mothers give birth to HIV free babies. X vb.'
The fashion designer tweeted another image of her talking to two women in a clinic, writing:
"Visiting Nhlanhla in Soweto discussing the protection of babies against HIV x vb."
Victoria told a United Nations press conference in New York last month that she was 'honoured' to be made an ambassador for their UNAIDS campaign.
She said she felt her public profile meant she had a duty to do more about woman's health.
She said: "I am mother and I am a woman. I will do whatever I can to raise awareness. I feel very passionate about this.
"I recently visited South Africa and was so touched by the women I met and felt inspired. I came home and I knew I had to do something.
"It's taken me to get to 40 to realise I have a responsibility as a woman and as a mother. For some reason people will listen to me. This is the beginning of an incredible journey for me.
"I have people mentoring me. I am going back to South Africa in a few weeks and then further afield next year.
"I would do anything for my children and I think every woman has the right to health and every woman has the right to give their children a healthy future.
"[Sir] Elton [John] is a very dear friend of mine and David's and we've been patrons of the Elton John AIDS Foundation for 20 years so I have been working a lot with lots of AIDS charities.
"It's why I realise I have to step forward and do whatever I can do. I want to get to know the women and understand them. It was life changing when I went to South Africa."