We're excited to announce model and loving mother @officialclancy as the face of Cherish EDT for Avon! pic.twitter.com/G0phmMhlMD
- Avon Cosmetics (@Avon_UK) November 4, 2014
Snap! Abbey Clancy and her mum look like sisters as they pose together as the faces of Avon's Mother's Day campaign.
Gorgeous Abbey, 27, and Karen, 53, are promoting the new £14 fragrance, Cherish, which launches around Mother's Day next year.
In the touching photographs, the pair smile at each other and Abbey helps to put a necklace on her mother as they pose in white and cream outfits against a homely backdrop.
The new fragrance boasts a tender floral scent of sensual jasmine sambac, creamy sandalwood and lingering precious musks.
Abbey said: "I'm delighted to be the face of Cherish and I have been so lucky to share the experience with my mum.
"We had such a laugh on the shoot and it'll be a memory we'll always cherish."
Abbey, who has three-year-old daughter called Sophia with Stoke footballer Peter Crouch, added: "I am so proud to be working with Avon as it's amazing to be able to partner with a company that empowers women in so many ways.
"To front this scent is a dream – it's stunning. It's so versatile and long-lasting, taking me from the school run to the red carpet – it really is the perfect scent to celebrate every side of you as a woman. Pete loves it too."
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