Snap! Abbey Clancy and her mum look like sisters as they pose together as the faces of Avon's Mother's Day campaign.
- Avon Cosmetics (@Avon_UK) November 4, 2014
Gorgeous Abbey, 27, and Karen, 53, are promoting the new £14 fragrance, Cherish, which launches around Mother's Day next year.
In the touching photographs, the pair smile at each other and Abbey helps to put a necklace on her mother as they pose in white and cream outfits against a homely backdrop.
The new fragrance boasts a tender floral scent of sensual jasmine sambac, creamy sandalwood and lingering precious musks.
Abbey said: "I'm delighted to be the face of Cherish and I have been so lucky to share the experience with my mum.
"We had such a laugh on the shoot and it'll be a memory we'll always cherish."
Abbey, who has three-year-old daughter called Sophia with Stoke footballer Peter Crouch, added: "I am so proud to be working with Avon as it's amazing to be able to partner with a company that empowers women in so many ways.
"To front this scent is a dream – it's stunning. It's so versatile and long-lasting, taking me from the school run to the red carpet – it really is the perfect scent to celebrate every side of you as a woman. Pete loves it too."
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