Holly Willoughby has been named the number one role model for UK mums, beating off competition from Angelina Jolie and the Duchess of Cambridge.
The presenter, who's currently on maternity leave from This Morning after the birth of her third child Chester, got the seal of approval from the nation's mums for a second year in a row, topping a poll which asked 2,027 UK women to list their celebrity motherhood role model.
Holly is a familiar face to UK audience as host of This Morning and Surprise, Surprise, as well as her appearances as a team captain on raunchy panel show Celebrity Juice. Her high profile combined with a down-to-earth persona have clearly made her a firm favourite with mums.
Mum-of-three Holly joined the likes of the Duchess of Cambridge and Angelina Jolie, who came second and third in the poll respectively. Amanda Holden, who is currently filling in for Holly on This Morning while she is on maternity leave, also made the top 10.
Holly, 33, has three children with her husband, TV producer Dan Baldwin - new baby Chester, Harry, five, and three-year-old Belle.
The survey, conducted by breastfeeding brand Lansinoh, also posed the question to mums in eight other countries, including China, Germany, France and Mexico.
Surprisingly, although Angelina Jolie proved the global favourite, making the top 10 in seven out of nine countries, she failed to do so in her native USA. American mums opted instead for actress Jennifer Garner, who has three children with her husband, fellow screen star Ben Affleck.
You can read the full Top 10 as chosen by UK mums below. We've got to say - we weren't expecting to see Kourtney Kardashian on there!
1. Holly Willoughby (38)
3. Angelina Jolie (17)
5. Kate Winslet (10)
7. Beyoncé Knowles (9)
9. Kourtney Kardashian (4)