When it comes to transformations, Victoria Beckham's is up there as one of the most drastic - from the hair to the dresses, the shoes and the handbags - VB has sure come along way since her Spice Girls days.
Remember when she looked like this? The fuchsia shift dress, the matching Birkin, the stilettos, the tan... just what was needed to confirm her status as the most famous footballer's wife in Los Angeles when David Beckham joined LA Galaxy in 2007.
And that was only seven years ago - there's a whole heap of pics from her WAG days before that too.
In more recent years, since Victoria launched her fashion label, the tiny hotpants and pixie crop have been replaced with elegant (but still figure-hugging) gowns and a whole lot more effortless day-to-day looks. In fact, Mrs Beckham has become something of a style icon - as well as a hard-working mum of four children.
If there's one thing that's remained consistent throughout her style transformation though, it's the pose. Hip forward, leg out, VB takes her moments in front of the camera seriously. And smiles are still rare.
Need a reminder of just how much Victoria has changed? Click through the gallery below - you know you want to see those pics from the late 1990s...