Art student Eleanor Beth Haswell's 'Why are you so afraid of your own anatomy?' collection is all about the vagina pants.
Haswell's undies (proper Bridget Jones style pants) are a true celebration of the female anatomy and come complete with an annotated diagram of said lady parts, demonstrating exactly where everything - from the fallopian tubes to the cervix - actually is.
The artist-designer-turned-gynaecologist also created a bra to go with her pants for the ultimate matching set. But the question is, would you wear them?
And, how long before you can buy yourself a pair on the high street? A similar offering could, until recently, be found on Etsy (though they were nothing on Haswell's). But now we can't find them. Wails.
Fashion note: this is exactly the kind of female body close up that Christopher Kane showcased on his floral-heavy Spring/Summer 2014 catwalk.
When it comes to female expression we're all about being bold and we'd definitely invest in a pair of these undies - and tell all our friends about them.
What with the rise of the Cara Delevingne-fronted Free the Nipple campaign Haswell is bang on with her conversation starting under garments. And we're all for it.
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