David Beckham has designed a new collection for H&M's spring Bodywear line and yes, these campaign photos are strong contenders for your every screen-saver.
Man, he looks good.
Beckham has also selected his favourite menswear pieces from the brand's Modern Essentials line (shirts, tees, jackets and coats) and both collections launch in stores and online from 5 March 2015.
The 'Modern Essentials selected by David Beckham' edit is bang on trend, affordable and hey - it's had the nod from the man himself.
In a statement following the collection announcement David said, "I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring's Modern Essentials collection.
"Each piece is a new wardrobe classic that will update every man's spring wardrobe with great style," he added.
With prices starting at around £7 for t-shirts and £50 for the trench coat, we're guessing it's going to be a sell-out. While Becks looks really hot in the Bodywear photoshoot, the Modern Essentials campaign, shot by film director Marc Forster, is also *very* easy on the eye.
These photos have got our undivided attention - at least for the next 24 hours.
There's no denying Becks knows style, but then this guy can make anything look good.
Flick through this gallery to see the former football player, model, doting dad and all-round babe styling out his favourite H&M Modern Essentials.