David Beckham has designed a new collection for H&M's spring Bodywear line and yes, these campaign photos are strong contenders for your every screen-saver.
Man, he looks good.
Beckham has also selected his favourite menswear pieces from the brand's Modern Essentials line (shirts, tees, jackets and coats) and both collections launch in stores and online from 5 March 2015.
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The 'Modern Essentials selected by David Beckham' edit is bang on trend, affordable and hey - it's had the nod from the man himself.
In a statement following the collection announcement David said, "I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring's Modern Essentials collection.
"Each piece is a new wardrobe classic that will update every man's spring wardrobe with great style," he added.
With prices starting at around £7 for t-shirts and £50 for the trench coat, we're guessing it's going to be a sell-out. While Becks looks really hot in the Bodywear photoshoot, the Modern Essentials campaign, shot by film director Marc Forster, is also *very* easy on the eye.
These photos have got our undivided attention - at least for the next 24 hours.
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There's no denying Becks knows style, but then this guy can make anything look good.
Flick through this gallery to see the former football player, model, doting dad and all-round babe styling out his favourite H&M Modern Essentials.