Twiggy Named New Face Of L'Oreal Professionnel

22/01/2015 16:30 | Updated 20 May 2015

Twiggy's hair almost single-handedly kicked off her career back in 1966 when her pixie crop propelled her to fame. And now, 50 years later, at the age of 65, she's back as the face of haircare line, L'Oréall Professionnel.

Twiggy named new face of L'Oreal Professionnel

After getting her hair cut at the House of Leonard, Barry Lategan proudly put the headshot of his handiwork on the walls of his salon, and they were swiftly spotted by a journalist who a week later named Twiggy 'The Face of '66' on the cover of the Daily Express.

Speaking to Vogue about the new role and her modelling career, Twiggy said, "In a way it was the hair that kicked the whole thing off, which is why this partnership with L'Oréal Professionnel is a nice one.

"Daniel Galvin was the one who did my colour back in 1966 for those famous shots, and he did my colour again for this shoot, so it's come full circle."

Twiggy 1966

L'Oréal said the "beautiful" campaign imagery celebrates Twiggy's devotion to personal style and the professional difference of in-salon hairdressing as well as promoting the launch of Majirel High Lift, L'Oréal Professionnel's coolest blonde formula used to create the in-salon Shimmering Blonde service seen on Twiggy.

Twiggy said of the role, "I am absolutely delighted to become a L'Oréal Professionnel brand ambassador, I truly believe in the skill of the professional hairdresser and am so proud to represent the brand.

"My hair has always been important to me and has been a big part of my image throughout the years. I hope to inspire women to be confident in their personal style and never be afraid of trying something new."


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